An event at Dunoon Grammar School offers pupils the opportunity to meet those working in aquaculture, find out more about farm-raised salmon, and discover the career options open to them.
Scottish salmon directly supports 500 jobs in Argyll and Bute, with many more in the supply chain, generating £150 million a year for the local economy.
The careers fair in Dunoon on Tuesday, January 31, includes an introduction to farm-raised Scottish salmon and the chance to wear some of the equipment used by local salmon farmers.
Other interactive activities include a microscope with a plankton sample and a laptop with live footage of salmon farms.
Similar events are expected to be staged across Scotland between now and the summer.
Salmon Scotland's member companies will be attending other career fairs and organising sector specific school visits.
They will be highlighting the wide range of well-paid and highly skilled job opportunities in the sector, from technicians to farm assistants, from skippers to processors, and from fish husbandry to business support roles.
Local employers Bakkafrost Scotland, Hendrix Genetics, and Otter Ferry Seafood are among the companies at Tuesday's career fair, which has been organised by Developing the Young Workforce Argyll and Bute.
Tavish Scott, chief executive of Salmon Scotland, said:
"The farm-raised Scottish salmon sector is responsible for creating thousands of high-paid, skilled and rewarding local jobs in Argyll and Bute and right across the country.
"We want to help the next generation of young people in Dunoon with their futures and talk to them about careers in salmon farming.
"Our member companies are at the heart of Scotland's coastal communities. In many places the salmon farm at the end of the road keeps the local community alive, the school open, and helps support many local businesses.
"There are a huge number of different roles in aquaculture and we need young people, especially women, to join us in looking after our world-leading salmon as we feed not only Scotland but the wider world."