But this success isn’t just about global sales — it supports thousands of jobs in coastal communities back here at home in Scotland.
While noisy, urban-based eco-warriors try to dismantle salmon farming, the very people they attack — our companies and our salmon farmers — are doing more than anyone to save Scotland’s wild fish.
Wild salmon is one of Scotland’s most iconic species, but its numbers have collapsed over the past few decades. Thirty years ago, around a quarter of young salmon returned from sea to our rivers. Now, in some areas, it’s as low as 1%. In 2023, wild Atlantic salmon in Scotland and across the UK was officially classified as an endangered species.
This keystone species faces serious threats both in rivers and at sea. The Scottish Government has identified more than 40 pressures, from rising river temperatures to pollution and predators like seals and birds.
The salmon is also a classic “indicator species”, travelling vast distances on its epic oceanic migration. And the message it is bringing home is deeply troubling.
Yet anti-salmon farm campaigners insist on blaming aquaculture. That argument doesn’t stand up to scrutiny. The biggest threat to wild salmon isn’t fish farms — it’s the worsening state of our rivers.
We recognise that the sector enjoys its strong reputation and success partly due to our nation’s wild salmon heritage. That’s why we are proud to have set up the Wild Fisheries Fund to invest £1.5m in real solutions.
So far, around £475,000 has helped restore key river habitats, including fixing the leaking Fincastle Dam on West Harris, improving access to critical spawning grounds. The latest £230,000 funding round will support further habitat restoration, predator control and restocking efforts.
Overseeing the fund once again is Jon Gibb, a Fort William fisheries manager who has spent years building strong ties between salmon farmers, fisheries and angling groups — turning collaboration into real conservation results.
Now in its fourth year, the fund is currently seeking applications from Scottish river management organisations, recognising that the rapid decline in salmon numbers is no longer confined to just a few rivers but is happening across the Scottish mainland and beyond.
Applications are open until the end of March, and we look forward to seeing the next round of projects come to life.