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May 19th 2023

Scottish salmon exports to Asia double to £24m in Q1 driven by growing demand

Scottish salmon exports to Asia have more than doubled to £24 million in response to growing demand, new HMRC figures show.

European destinations continue to dominate as the main international market for nutritious fish grown in cold waters off the Highlands and islands.

But North America and Asia accounted for nearly half (47 per cent) of all sales in the first three months of this year, driven by strong demand from China, Taiwan, Singapore, and South Korea.

The value of exports to the region has soared by £12 million, accompanied by a remarkable 97 per cent increase in the volume of fish transported.

Trade body Salmon Scotland said the figures show that farm-raised salmon "generates vital income for the country".

It comes amid a backlash over Scottish Government plans to introduce Highly Protected Marine Areas (HPMAs) which threaten jobs and investment.

Salmon farmers are also calling for an overhaul of the cluttered regulatory and planning system, and for more of the revenue from licence fees to be ringfenced for rural housing.

Farm-raised salmon directly employs 2,500 people in Scotland and a further 10,000 jobs are dependent on the sector.

Fresh, whole Scottish salmon export sales between January and March reached £134 million, an 18 per cent increase from the same period in 2022.

The EU remained the dominant market, with over half of the sales, followed by North America (29 per cent) and Asia (18 per cent).

Further analysis indicates China and Taiwan individually added a combined £12 million market value growth in the period.

Singapore and South Korea also performed well, contributing significantly towards 1,900 tonnes of fish transported to Asia.

Salmon Scotland said there were further opportunities for growth in North America and Asia due to rising consumer demand and ongoing efforts to reduce trade barriers.

The trade body also recently unveiled an ambitious growth plan for Scotland's premium 'Label Rouge' salmon to target European markets, aiming to increase its share to 15 per cent by 2026.

With streamlined reform, further sustainable growth for Scotland's rural communities is achievable, creating more high-paid, high-skilled local jobs.

Tavish Scott, chief executive of Salmon Scotland, said:

"This demonstrates the extraordinary global success story of Scottish salmon which we can all be immensely proud of, and we are all benefitting from through thousands of jobs and hundreds of millions of pounds for the economy.

"The increasing demand for Scottish salmon in Asia is a clear testament to its outstanding quality and taste.

"We are delighted that our farm-raised salmon is recognised as the world's best and in high demand internationally.

"The remarkable growth of the Asian market, along with other regions, underscores the immense potential and opportunities for Scottish salmon.

"Given the critical importance of revenue generation by our farmers, particularly during the cost-of-living crisis, it is crucial for the Scottish Government to reconsider HMPA proposals.

"By doing so, we can fully unleash the potential of the sustainable blue economy, creating even greater benefits for coastal communities and turbocharging job creation."